Setting the tone with luscious power pop vocals before expanding into a classic-rock meets indie-pop hybrid energy, ainheeky opens his single, Hard Sell with poetic prowess and an immersive nature.
We immediately appreciate the lyrical nuance that ainheeky shares with his opus, and the dimensionality of the vocals fused cohesively with a timeless soundscape with a sense of creative futurism.
With emotive instrumentation designed wonderfully to maximise listener sentiment, ainheeky comments on his lyrical constructs by saying, “I’m the Seinfeld of songwriters, meaning that i’m often writing about nothing at all…”, although we do love his introspective and observational perspectives as the channels the universe into his prose.
With reference to his influences, the rising artist from Divinópolis in Brazil says, “I don’t know why, but it carries me back to early 80s Tom Petty and The Heartbreakers stuff…”, which we can feel come through in the release, although it is clear that ainheeky is creating a sonic identity of his own.
We learn that Hard Sell was recorded at home by ainheeky with the support of U.K. engineer Owen Claxton who mixed and mastered the composition. We have added Hard Sell to our New Music Spotlight playlist, whilst we anticipate further releases from the star.