Fetish industrial electro duo S.A.D., formed by DJ and producer Sebastien Bartz and musician Alex Wolf, has just launched the video for She’s Gone directed by Fiona Garden. The duo makes a bold cultural statement with this piece and particularly the lyrical overtones: “We are not your favourite TV show, we are not your favourite poster. We will not substitute your lack of self worth, or inherit you with any sense of individualisation. We are not here to be added to your list of ones to watch. We are not a band. We are a militant organisation and you are our target. We have buried you in a hole and we are armed with stones. We are not another number in your system. We are your enemy, offended by your stupidity. We will fight until we win. We hate you. We are S.A.D.”
It’s all rather brilliant.