Beyoncé has just won pop. In one swift move an ENTIRE album featuring 14 songs and 17 videos has just arrived on iTunes. No promo takes the pop goddess to new levels of genius arrogance and one hundred percent deservedly so. I get so genuinely excited about artists making innovative decisions to set new boundaries and make news through art alone, leaving hype aside. With over a year of heavy promo of “Brand Beyonce” through various campaigns (Pepsi, H&M), teasers, leaks, controversy about how “the album was not ready” and that she “axed every track”, the self-titled that just landed is absolutely brilliantly and beautifully produced, across EVERY SINGLE MEDIUM. Congratulations Beyonce, you just made the biggest statement in music and art of the decade. New standards, new era. Download the album in full here.
