So a month after announcing Ada + Nik – the menswear capsule collection that Ada Zanditon and I are showing at London Collections: Men in June. We’re so much closer to the real deal. From what we envisioned as a ten piece capsule, it’s expanded slightly with product variations and the incorporation of some monochrome print made up of roses and charcoal that I shot with my brother Oz.
We’re also shooting the campaign and fashion film in collaboration with Rankin Studios / The Hunger Magazine next week (directed by Thomas Knights) and will be unveiling the collection and premiering the campaign on the first day of LCM on 16 June at the prestigious St Martins Lane London. I literally cannot wait for you to see who we have cast.
Our brand partners are Snow Queen Vodka (who have been an absolute god send and pleasure to work with creatively) – they’ll be featured in the campaign film itself and have a strong presence at the showcase with an ice sculpture and vodka shots, Philips – You Need To Hear This where we’ll be featuring the luxury Fidelio M1 headsets in both the film and at the showcase, and our luxury shoe partner – the eponymous Austrian designer Ludwig Reiter.
AOFM is our beauty partner and Diet Coke will be providing refreshments at the showcase – keeping in line our monochrome aesthetic through every detail.
