Granted my foray into LCM this season was somewhat low key. I had the pleasure of experiencing an amazing showcase from my friends at Mr…
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Ada + Nik Present The Dark Wolf: AW14 Film
Published January 9, 2014First debuted on Andy Warhol’s Interview Magazine, Ada + Nik just launched their new Autumn Winter 2014 fashion film, The Dark Wolf.
Directed and produced by Oz Thakkar and creatively produced by Nik Thakkar and Ada Zanditon comes the premiere of Ada + Nik ‘The Dark Wolf’ – a film created for the unveiling of the brand’s AW14/15 collection at London Collections: Men this week.
Focussing on Ada + Nik themes of brotherhood, timelessness and rebellion the film shows Diego, trapped in an alternate reality in an infinity of sand for what could be minutes, hours, days, years or eons, taking up the last of his energy to summon his brother, SMITH. Coughing up the last of his energy into his hand and forming a liquid symbol to awaken the warrior within SMITH – he knew that this could be his only salvation.
In a Philips technologically enhanced world, SMITH is awakened by a loud banging, he opens a door to find a box of sand, he opens the box to be stunned by the visuals and location of his long lost brother. SMITH begins a heroic journey, overcoming The Dark Wolf and various obstacles guided by an ethereal Snow Queen (Nikita Andrianova) and her timeless beauty.
Meanwhile, Diego transcends realities through intense meditation growing gaunt as his energy depletes through his efforts to summon his brother.
Following a physical battle with The Dark Wolf, SMITH glitches into the reality of the infinity of sand where his brother is trapped. Diego subsequently awakens and the two heroes are reunited.
Wire beanie featured on SMITH LDN is YashkaThor for Ada + Nik. The film also features Snow Queen Vodka (sponsor), Philips BR1X and Headphones and Samsung GEAR Watches.
Full Campaign + Film: Ada + Nik SS14
Published June 17, 2013Yesterday, we unveiled the full collection, campaign and film for Ada + Nik Spring/Summer 2014.
Set in the heavens of the Greek Gods, three self involved narcissistic soldiers (wearing Ada + Nik swimwear) gaze at their own reflection in a pool of water listening to music (by Zebra Katz) on their Philips Fidelio M1s. The Snow Queen played by actress, model and presenter Zara Martin enters – practically floating on the clouds as she approaches the throne she summons a gift of Snow Queen Vodka from earth. She hands the bottle to The Snake King played by the inimitable Aiden Shaw and the snake “Cornflake”. Zara hisses, the boys then appear as if by magic in front of the throne – fully clothed in Ada + Nik. They then begin to gift their clothes to the King and Queen and fight each other for the clothes until one of the boys is left naked and alone. Credits under the cut.
The collection itself features ten unique pieces bringing to life my love adoration for a monochrome and minimalist luxe aesthetic, nodding to Ada’s previous collections.
The collection includes sheer and eel skin t-shirts, kilts, two pairs of leather detailed shorts, a leather detailed kilt, a statement biker jacket “Caesar”, open back structured dress shirts and calf leather cape; with accompanying swimwear and tank tops – all ethically sourced and produced.
