Building on Samsung’s fashion credibility and following on from last season’s partnership with Nicholas Kirkwood, the brand has partnered with Alexander Wang on a collaboration to create the industry’s first co-created print, inspired by crowd-sourced sketches and images (and leveraging Wang’s creative network) using Samsung’s GALAXY Note II. The brand has also created a short “A day in the life of Alexander Wang” film as Wang prepares New York Fashion Week AW13, watch it below.
Proceeds from the sale of the prints will go to Art Start. Samsung also supported a fashion film that I recently made with Elliott Morgan for Nordic Poetry is currently in post-production, so stay tuned for that. It’s set to be released in the next two weeks.