Tate McRae has added another major fashion moment to an already huge year, becoming the face of Calvin Klein’s Fall 2026 denim campaign, “Feel the Fit.” Launched globally on August 25, the campaign puts McRae’s background as a professional dancer front and centre, with the singer moving, stretching and dancing through a series of cinematic scenes while wearing Calvin Klein’s latest denim styles.
The campaign was directed and photographed by Carlijn Jacobs, while the choreography was created by Sergio Reis. The accompanying film uses Deee-Lite’s 1990 hit “Groove Is in the Heart,” giving the campaign a deliberately nostalgic ’90s Calvin Klein feel while still making it distinctly Tate. Calvin Klein says creators will also be invited to recreate Reis’ choreography for social media, meaning the dance could have a life beyond the original advert.
Perhaps the most impressive detail is just how quickly McRae had to learn the choreography. In an interview with Harper’s Bazaar, she revealed that she had only around 20 minutes to learn the movements before filming. Rather than seeing the pressure as a problem, McRae said she actually enjoys that kind of spontaneity and having to react to the space in the moment. It is a particularly revealing detail considering how technically demanding her performances have become.
Online, the campaign has generated plenty of attention. A major talking point has been the comparison with Sydney Sweeney’s American Eagle denim campaign, with some social-media users noting similarities between the blonde stars, provocative styling and the wider celebrity-jeans trend. However, coverage has also highlighted what makes McRae’s campaign different: Calvin Klein is using her dancing ability as the central selling point rather than relying solely on still images or a provocative slogan.
Meanwhile, fans are also watching closely for McRae’s fourth studio album. Her previous album, So Close to What, arrived in February 2025 and became her first Billboard 200 No. 1. McRae has confirmed that she is working on the follow-up and recently joked about fans complaining that she is “everywhere but the studio,” insisting that she is, in fact, recording.
There is no official release date yet, so claims that the album is definitely arriving on a particular date should be treated as speculation. Fans have spotted possible clues suggesting an October announcement, but nothing has been confirmed. For now, the safest expectation is that the new era is taking shape behind the scenes, with an announcement potentially coming later in 2026.