Our obsession with Ado Drix seems to grow with every listen! We previously featured the star for his self-realized, lived experience and conscious, entrepreneurial spirit on, A Good Kinda Krazy, and as he took us on an assertive trip with the evocative, SLIDIN, so when we heard that the star was back with Total Control, we couldn’t wait to listen and share our experience!
Total Control kicks off with a trap adjacency and shimmering synths with two types of ad libs, what appears to be Ado Drix‘s inner child, fused with some more rhythmic exclamations of “yeah”, followed by an assertive statement of the words, “no emotion.”
The opus expands with Ado Drix‘s signature flow, high octane, intricate and laced with cultural references including Louis Vuitton and Beyonce Knowles! His poetic prowess is tangible, and empowering. We always connect with the energy that Ado Drix shares, and Total Control is no exception.
It is no surprise that Ado Drix has scored a major win with Total Control. The track just landed a sync placement with the NFL! The track is already a hit on Instagram Reels and has amassed over one hundred thousand Spotify streams. Creators around the world are using it for sports edits, hype videos, and cinematic moments!
This moment isn’t just about one song. Drix has built a system around it. His Artist Domination System: Volume 1 breaks down exactly how he landed the sync, scaled the buzz, and turned it into revenue. This is all without a label or manager! It’s a step-by-step guide for artists who want to think like entrepreneurs.
He’s also curating the Purple Nights playlist on Spotify, home to atmospheric and lyrically driven music. Independent artists can submit tracks directly through SubmitHub and Groover. Readers even get 10% off their SubmitHub campaign through his playlist link-— a small boost for those taking their craft seriously.
Right now, Drix is filming across North Carolina campuses like UNC, Duke, and NC State. He’s using his home state as a creative stage, showing how local moves can have global impact. All of this is building toward Vice City Reloaded: 919 , his new album dropping this September 19, numerological 9-19! Genius.
In the meantime, we have added Total Control to our New Music Spotlight playlist, and our TIMELESS and TRIPPY playlists, whilst we continue to stream his growing discography and await the NFL synch deal manifest on September 5!