Our obsession with Urban Walrus seems to grow with every listen. We previously featured the visionary artist for the dynamic and profound, August Rain, and the imaginative and escapist, All I Really Want, so when we heard that the star was back with Not Today, we were curious to say the least, and couldn’t wait to listen and share our experience.
Establishing the mood with a fierce guitar soundscape and an intimate vocal performance, Urban Walrus opens Not Today with a reflective nature as he sings, “Today (when) I opened my eyes before dawn, I could see myself in the dark, I was surrounded by fear and despair…”
Speaking on the message of the song, Urban Walrus philosophically shares, “Have you ever got up in the morning knowing instantly that the day ahead is not going to be your day? Instead of staying in bed you went out anyway, just to get the proof that you were right in the first place?”
Not Today taps into a universal experience: waking up and instantly knowing the day ahead is going to be a struggle. We’ve all had those moments where it feels like the universe is conspiring against us, and the emotional weight of such days can be overwhelming. A song like Not Today serves as a cathartic release, giving listeners a way to process and confront these feelings head-on.
The optimistic power of Not Today lies in its raw honesty and unapologetic intensity. It doesn’t sugarcoat the experience of having a bad day; instead, it embraces the frustration, anger, and exhaustion that come with it. This makes the song incredibly relatable. When you hear those gritty, hard-hitting riffs and the edgy undertones, it feels like the music understands exactly what you’re going through.
Listening to Not Today serves as a form of emotional release. The powerful, straight-to-the-face nature of the track provides an outlet for pent-up emotions, allowing listeners to vent their frustrations and feel seen in their struggles. It’s a musical embodiment of the internal battles we face, offering solidarity and a sense of shared experience.
Not Today is an anthem for those challenging moments with a silver lining. It validates the struggle, acknowledges the hardship, and provides a powerful outlet for emotional release. In doing so, it becomes a vital companion for anyone needing to feel understood and supported during their toughest times, knowing that the strength to persevere resides in us!
We love the production, with stunning harmonies, a timeless rock canvas showcasing instrumental mastery. The guitar solo is simply transcendental, and we could imagine the song garnering a slew of Hollywood synch deals! Naturally, we have added Not Today to our New Music Spotlight playlist, as well as our brand new TIMELESS playlist, whilst we enjoy the self-produced music video for the song, continue to stream the wider discography of Urban Walrus, and anticipate future releases from the talented creator.