Establishing the mood with psychedelic guitar and a heavenly synthscape with astral vocal ad libs and anthemic drums, NEO 10Y opens CHOOSE LOVE / CRYING IN THE SIMULATION with a captivating and boundless vocal as he sings affirmatively, “I choose love, and I choose freedom and I choose possibility, and I choose love and I choose wisdom, and I choose me, yeah I choose me…”
In line with the star’s dynamic nature as an artist and performer, the opus switches up with a dimensional rap verse featuring the hook and alternate title of the track.
The critically acclaimed visionary, and often subversive musician and model from London shares the prose, “Going viral all the time with an agenda in my mind, I’m happy crying in the simulation…”
Cosmic harmonies and fiercely intricate drums guide us as the immersive tapestry of sound is fused with poetic and high concept lyricism about being at one with the universe, breaking away from the limits of normality, the psychedelic nature of reality and connecting with oneself.
NEO 10Y confesses, “I just want us all to remember that we are the universe and that love is the shortcut to world peace.”
He continues, “This is my message and purpose. The words came to me when I was playing guitar and I had been waiting for the right message for the chords that have made me cry so many times.”
The prophetic and thought-provoking artist elaborates, “CRYING IN THE SIMULATION is about remembering that we are in a water based, biological, chemical and physical hologram. We are the universe.”
The composition, as with many NEO 10Y songs, is designed to inspire a connection with oneself and liberated body movement. With an epic stage presence, having performed at the Roundhouse, and Troxy with pyrotechnics and dancers, as well as shows at subculture and EVITA in LA, art gallery performances, raves and festivals including Secret Garden Party, CHOOSE LOVE is another trippy experience inviting us to open our minds and sonic philosophies.
The middle eight is emotive and awe-inspiring, invoking tears of connection with source. The finale is mesmerising with a multitude of harmonies, psychedelic bells, and a mantra-esque affirmative message of self-love.
CHOOSE LOVE / CRYING IN THE SIMULATION comes with a cinematic and breathtaking music video filmed in Maldives, Indian Ocean. In the visual NEO 10Y takes us on a celestial trip, delivering a synchronised and hypnotic performance to the song, with a jungle setting, palm trees, cosmic skies and turquoise water – truly akin to a protopian dimension of peace.
With reference to the visual, NEO 10Y says, “The intention behind filming CHOOSE LOVE in the Indian Ocean, on one of the most beautiful places on planet Earth, is so that we can all immerse ourselves in the mindset of a heavenly dimension, or ‘Hiranyaloka’. Once we attain the collective, meditative state of ‘nirvikalpa samadhi’ or enlightenment, the soul and humankind may progress upward to the “illuminated astral planet” of Hiranyaloka.”
NEO 10Y has a dedicated, spiritually inclined fanbase in synch with his message, and has amassed millions of streams and video views with critical acclaim from Billboard, The Evening Standard, Rolling Stone, them., CLASH, Paper, BBC, Dazed, Interview magazine, a Channel 4 documentary and more. He regularly does anti-oppression activism work with vegan institutions and mainstream broadcasters, and has his own alcohol-free, cult fragrance, GODDEX.
Following the success of Shortcut To World Peace, Vapid Prophecy and ONENESS, the rising popstar is only gaining momentum and NEO 10Y has proven himself as a progressive and expansive force within the music industry and known universe. He will be performing at South Asian Queer Pride, Secret Garden Party, Vegan Camp Out, plus further events in London and LA this Summer with more shows to be announced.
NEO 10Y’s exquisite discography and universally bestowed “highest concept moniker in music and human history” places him alongside the greatest artists of all time.
