Establishing the mood with a celestial soundscape and intricate guitar, July opens Circus with intrigue, dimensionality and atmospheric vocals as he shares his soul and perspective with us through evocative prose and profound metaphors.
The opus expands into a luscious, alternative R&B meets electronic pop hybrid energy, and we are mesmerized by the tone and poetic prowess delivered by the rising artist from London.
July confesses that he channeled his “true essence as an artist” on Circus, which serves as a great reference for his wider artistry. Fans of artists including Lionel Richie, P. Diddy, Michael Jackson, Vypz Kartel, Linkin Park would be able to connect with July, although it is clear that he is creating a genre-expansive universe of his own.
Speaking on the release of Circus, the rising star says, “The track shows that you don’t need to overcomplicate things, and that a great song can start from a refreshingly simple melody and a great performance. All the rest is ornamental, but the core of a truly memorable track is all there, ready to inspire the audience and tell a story through music.”
We love the authenticity and frequency that July shares with his art, and have added Circus to our New Music Spotlight playlist, whilst we continue to stream July‘s wider discography including Pokey Lights and Catalina.