Establishing the mood with a subversive guitar soundscape with hints of futurism, Cam Cole opens Truth Be Told with industrial, warped vocals delivered with a rock’n’roll hybrid energy.
The opus expands into an avant-garde alternative rock meets blues vibe, and we are hypnotized. Cam Cole is self-described as “the loudest one-man band slash wrecking crew on the planet”, and we absolutely love that concept for him. The rising artist was also featured in Apple TV’s show Ted Lasso, and has released Truth Be Told on his own label, New Age Records UK!
Truth Be Told comes with an incredible visual which sees our protagonist and his crew construct a stage from scratch for a performance. It features epic aerial shots, fire throwers and an out of this world performance from Cam, who has an evocative and gripping stage presence.
Speaking on the release, Cam Cole confesses, “Truth Be Told was originally written about a decade ago when I first started playing on streets in London. I could never get the song recorded right and there have been about six versions previously and none of them captured what I had in my head.”
He continues with passion, “It took me discovering this new guitar in a shop in London that had this light, upbeat tone and rearranging some lyrics for it to finally click. We recorded it in the legendary Rockfield Studios in Wales and when I got the song back from my producer Markus Stretz and our mastering engineer Brian Lucey (who worked with The Black Keys) I finally heard the sound coming out of the speakers I always had in mind for it. It won’t change the world but I hope it gets people that will change the world off their ass and starting their day with a big fat grin on their face.”
The release marks the first of four singles leading up to Cam’s album, expected next Summer and he says, “It really captures what it will be all about: confident vibes with guitar music that gets you moving. Can’t wait for people to hear it…it took long enough…”
We love Cam Cole‘s energy, charisma and authenticity, and have added Truth Be Told to our New Music Spotlight playlist, whilst we anticipate future releases from the star!