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Conscious Brand Spotlight

For day to day skin maintenance, the brands that actually have a future are those that are conscious, as we’re shifting our spending away from the violence toxic products and towards those that benefit us and don not destroy the longevity of our skin, insides and the planet.

Last week, I had the opportunity to be introduced to a new mouthwash brand on the market – Waken. Did you know that the majority of fancy coloured mouthwashes aren’t even vegan or halal? ie. they sometimes contain colouring created from crushed beetles or alcohol that adds no value to the inside of your mouth. I didn’t always know this and so when I met the team from Waken, we had some really insightful conversations about oral hygiene, something you know I am super into.

Waken is a premium mouthwash company that uses natural mint as their primary ingredient along with other botanical extracts that work in a cohesive and natural way with your mouth to literally optimise well being.

Their recipes have been crafted from the heart, giving you fresh breath whilst being kind and natural to teeth and gums. The liquid itself is transparent and has no artificial colours or flavours, the only aesthetic you will find is on the outside with beautiful and environmentally friendly aluminium bottles to help reduce our plastic footprint!

Waken comes in four flavours – PepperMint, SpearMint, LemonMint and AniseedMint. You can learn more about the brand by visiting www.wakencare.com and the products are available in Boots and Sainsbury’s with more retailers to follow.

Another conscious brand that I had the pleasure of testing this month is SheaMoisture’s African Water Mint & Ginger Detox Body Wash, and African Water Mint & Ginger Detox Bath, Body & Massage Oil, also available at Boots. The products are really incredible, super smooth and truly invigorating. It’s been a moment since I’ve connected with a body wash in this way. I really appreciate how it feels on my skin and the smoothness in application and after effect. The product is rooted in organic Shea Butter, African Water Mint, Activated Charcoal and Ginger and Opuntia Extracts which help to detoxify, soften and even skin tone. The scent is exhilarating and refreshing but not in a chemical way and leaves you with a light cooling sensation. I would definitely recommend this!

Finally, on an equally refreshing note, and as you might already know from previous posts, I love Harry’s Peppermint face wash, which is an ideal gift for yourself or a loved one this holiday season. The brand is also super conscious and makes great campaign films like the one below. The face wash contains volcanic rock and natural essential oils which leave your face feeling fresh and cool.