Living Legend Britney Spears is officially the face of a luxury label for the first time in her expansive career, starring in Kenzo’s La Collection Memento No. 2 campaign created by creative directors, Carol Lim and Humberto Leon and photographed by another legend – Peter Lindbergh (also not featured on the Shit Model Mgmt list) in Paris.
The collection has a “loud, no-holds-barred, ’80s attitude” and feels like the 80s combined with In The Zone Britney – I mean, she is at the pinnacle of good health with a personal trainer boyfriend and fitness loops on social media to prove it. About the campaign, she said to Vogue, “This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”
A legend.
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