In partnership with The Representation Project, grooming brand that heroes the “messiness of masculinity” Harry’s has released a short film as part of its campaign called “A Man Like You”. The film has a classic sci-fi element but with a progressive message in a time when a lot of the expectations that have historically been placed on “men” have started to dissolve.
Harry’s “A Man Like You” brings to life the conversation of what it means to be a man today and tell the story of an alien navigating how to be a man with the help of a boy. As a result of the alien’s many questions, it is the boy who learns that the traditional ideals of masculinity imposed on men are too narrow for today’s world.
On a product note, I have been testing Harry’s for a couple of weeks and I am blown away by the quality of the product – particularly the peppermint face wash which contains volcanic rock coupled with natural essential oils of eucalyptus and mint. All Harry’s products are also paraben-free, sulfate-free, and never tested on animals. Phew.
The direction of the film follows last year’s review by the UK’s Advertising Standards Authority (ASA) on harmful gender stereotyping in advertising which seeks to develop new standards on ads that feature stereotypical gender roles or characteristics. Harry’s also sets aside 1% of their annual sales for their social mission partners and given their time to organisations they care about. Now we’re taking that a step further and partnering with programs that are devoted to creating a happier, healthier future for men everywhere. Partners include The Representation, Project , A Call To Men , Bronx Freedom Fund , and CALM (UK).