For those of you who have been following my Instagram over the last few months, you will have seen a new shoe brand called Sons of London creep up quite a bit! It’s fair to say that I am completely enamoured with the design and identity of the luxury shoe brand founded by Sepand Oboudiyat.
What is of particular interest is the way in which Mr Oboudiyat has marketed the product to eliminate the wholesale market to ensure that Sons of London is available at the best price point for its customer. Let’s be real, this is the future of brand and product.
You can explore the collections at sonsoflondon.com – personal favourites include The Third Son with Double Monkstrap and The Fifth Son – a textured strap boot.