Rihanna for PUMA: The First Ad Published April 30, 2015 Rihanna in her role as creative director and by default self-muse for PUMA. Loving the direction Rih-Rih!Share this:TwitterFacebookPinterestTumblrMoreRedditPrintEmailPublished in F A S H I O Ncreative directorfirst advertpumarihanna Previous Post Henry Aberson and Nariah Taylor share their wisdom on self-realized new opus, Green Next Post Vili V shares vibrant and inspiring new single, Tupelo Rhythm