Frustrations with the current state of play and the business model of the music industry are at an all time high, which is why it makes intrinsic sense for a handful of media moguls to pull together their collective clout and reshape the business.
Pioneering a new movement is Jay-Z and S. Carter Enterprises. Here is a 30-second clip showing Jay-Z with Madonna, Beyonce, Rihanna, Nicki Minaj, Calvin Harris, Jack White, Kanye West, Jason Aldean, Daft Punk and Coldplay’s Chris Martin seated for a meeting – a music summit to shape change, TIDAL change.
TIDAL is dubbed High Fidelity Music Streaming, promoting “lossless” music – details of perfection, amplifying everything that an mp3 file removes from the sonic experience. It’s a step towards a more artist driven construct in an industry where the commercial balance has shifted significantly.
Explore TIDAL here.