Following the hot embarrassing mess that has been this entire album campaign comes the first ray of light…Here’s the brilliant and beautifully-Madonna video for Living For Love – the first single from Rebel Heart. The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., and styled by B. Akerlund with choreography by Megan Lawson.
It premiered on Snapchat last night which was somewhat of an awesome digital experience – Snapchat is really coming into its own with more original and news content. It was a smart move Maverick/Guy/Madonna. Anyway, you can now enjoy the full video in HD on YouTube.
