The best news you will hear all week. The mastermind behind credible pop since 2011 is delivering her first solo album since her critically acclaimed mainstream success writing for pop artists from Christina to Britney, Beyonce to Rihanna, I am listening to Breathe Me as I write this, which naturally makes me more emotionally excited putting these words down as it was the first song that truly introduced Sia Furler into my universe, Zero 7 collaborations aside.
We Are Born and Some People Have Real Problems, fast became the soundtrack to my early 20s and words can literally not describe how genuinely excited I am for the 2014 album. Marketing from camp Sia (helmed by the talented David Russell of Crush Management) has been brilliant in terms of maintaining the cool and calm credibility of the singer-songwriter in an age where self-promotion has been at the heart of the success of countless artists. The genius Billboard magazine cover story from late 2013 was a beautifully enigmatic visual reference to where one of pop’s saviours sees herself, and in line with this, the subtle promo for the 2014 record featuring a spray-painted fringed hair cut – now synonymous with the artist is the perfect way to announce the official release date of the first single on March 17 – just a week away.