So this just happened! Following in the footsteps of living legends including Gaga, Ru Paul and um…Nicki Minaj comes Rihanna’s campaign for MAC Viva Glam – and wow. Shot by Inez & Vinoodh (you should really read this NY Times article about the all conquering duo), the Illuminati Princess is topless (duh!) and looking completely immense. One hundred percent of the Viva Glam “lip stain” sales goes to the MAC AIDS fund to help those affected by the HIV AIDS. It’s available from now.