Officially unveiled at the end of September, Moncler has launched a limited edition eyewear collection in collaboration with the incredible talent that is Pharrell Williams (of Britney Spears Boys fame, no irony intended). The campaign and film for the four piece capsule collection take on an avant garde futuristic guise starring Williams and featuring his music production (a track akin to Blurred Lines). The overarching ethos? Putting the branding on the idea, not the idea on the branding. Well, yes.
