Today Sofia Coppola was announced as the director (not the face this time) of Marc Jacobs’ Daisy campaign AND her designs as a returning collaborator at Louis Vuitton HQ for the new 2013 edition of the Sofia bag were unveiled. The S.C. has in essence become an iconic part of the brand’s accessories division since 2009 in its own right; in terms of functionality and size is pretty much the perfect handbag.
The new S.C. bag in calfskin leather with an added rainbow-colored long shoulder strap is available to buy exclusively from the Bon Marché Rive Gauche in Paris where Coppola has also dressed the windows in the most fantastical way, featuring neon hearts, balloons, giant cherries and even a deer.
