After much industry debate and contention, the time has come for Tom Ford International to concede and join the digital fashion revolution. This week marked the official unveil (albeit in beta) of TOMFORD.COM as an e-commerce site, along with an official Twitter and Instagram.
Unsurprisingly, the visuals are gripping and somewhat sexual echoing the early fragrance and beauty campaigns from the brand. In terms of selection, the site focusses on fragrance and accessories – which is absolutely a logical progression. Personal menswear accessories favourites under the cut (which you can click through to) and a preview of my short film collaboration with Tom Ford Beauty to celebrate the new OUD Collection can be seen here – it’s out in a couple of weeks.