One of the reasons that Ada Zanditon and I joined forces on Ada + Nik wasn’t solely in part to our shared creative vision for the product, but for the brand and the creative content that sits alongside it. Ada has literally paved the way for fashion films in the UK with the likes of Tigress Reign (that Thomas Knights also directed) and this season she is partnering with the new reward based crowdfunding platform – AudaCity of Fashion. It is essentially an innovative way for entrepreneurs to build awareness for their brand, and raise money to invest in their projects. Like Kickstarter, but for fashion.
Ada Zanditon is the platform’s hero launch partner. In collaboration with a certain music artist (to be announced), she’s shooting an underwater film for her ocean inspired SS14 collection. From what Ada has told me, it is going to be immense. Get involved here. Rewards include products, illustrations and dresses.