After having launched the campaign and lookbook for Ada + Nik on Rankin’s The Hunger, GQ, the BBC and more, I wanted to create a unique edit of art directed digitals especially for KARL IS MY UNKLE. Over the last few months, I’ve noticed the work of independent digital artist Adam Harris Allwood via his tumblr and Instagram, so we teamed up taking the raw images from the Ada + Nik lookbook (originally shot by MatthewJamesArthurPayne featuring JJ Clark) which Adam digitally altered with layering, the use of digital brushes, statue images (taking inspiration from the Graeco-Roman Punk roots of the brand) over marble and pastel backgrounds.
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