Those of you following Nik Thakkar’s blog (it’s on the right hand side of this page if you’re reading this right now) will probably know about Ada + Nik. A partnership between myself and Ada Zanditon, we announced it just over a month ago on WWD and the reception from press, buyers, stylists, bloggers etc. has been beyond incredible. It’s something I’m really proud of so I’ve taken the balls to potentially alienate people and post a personal project that isn’t a Diet Coke collaboration (somehow I think that level of personal project is acceptable to blog about on KARL IS MY UNKLE) on the main blog.
With that in mind, you all have taste if you are reading this, so without further ado, here is the teaser for the campaign we shot for the luxury menswear collection that I have designed with Ada Zanditon. We’re showing at London Collections: Men on Sunday and it is something I am beyond proud of. The collection itself is incredible and a lot, if not all, of you will like it.
This fashion film was shot in collaboration with Rankin Studios and The Hunger Magazine with myself as creative director (story, art direction), my agency Nephew London on production and Thomas Knights as director. For music we collaborated with Zebra Katz and used his track LST CTRL (THANK YOU SO MUCH ZEBRA KATZ FOR PARTNERING WITH US ON THIS) and playing our lead roles are Aiden Shaw (icon, legend and muse) and Zara Martin (who puts Beyonce to shame with her acting role in this piece). The boys are beautiful – Tyler, Andreas and Carter from PRM Models and everyone else who is credited with involvement in the film can be seen at Hunger TV where Ada and I interviewed each other about the collection.
Another piece of key press is from Fashion Monitor (it went live today), which is a massive feature on how this collaboration came about (i.e. me pestering Ada). ANYWAY, enjoy the teaser. The full clip and full campaign drops tomorrow.
