Remember the water brand that Lady Gaga and her creative team (Troy Carter and Terry Richardson) are launching? Also, the reason why Gaga declined campaigns with Diet Coke and Pepsi…well, it’s just made its official debut.
Here’s a video of Creative Director of the brand, Terry Richardson himself trying his very first taste of POPwater. His reaction is extremely genuine, which can only be a good sign. Starting today, you can preorder a limited edition 4-pack of POPwater’s signature flavors (orange, pineapple, apple and grape) plus a POPwater t-shirt. The brand officially launches on April 16 with product hitting shelves in Los Angeles first and then the rest of America.
