After over eight months of planning, shooting and campaign strategy, it is with the hugest pleasure that I can unveil the Diet Coke by Marc Jacobs bottles and advertising campaign in full to celebrate Sparkling Together For 30 Years with Diet Coke. We announced with this film and image just over a month ago, and then released the images of the cans a fortnight ago. Here is the sequel to film – taking you through three decades of Diet Coke and Marc Jacobs’ fashion along with the full set of campaign images shot by Stephane Sédnaoui featuring Marc alongside the mesmerising Ginta Lapina.
