KIMU

NOWNESS has just featured alt-pop cult favourite Grimes in a short interview about her sleeping habits, accompanied by a set of images by the incredible Frederike Helwig. “I don’t want to be anything like Nicki Minaj or Rihanna,” she says of her professed idols. “I respect what they’re doing in creating a song image, but I don’t want choreographed dance moves. They are really good at building a cult of personality, and that’s what I aspire to.” Read the full interview and see the rest of the shoot here.