Another element (this time digital) to the “Lady Gaga’s Holiday Workshop” for Barney’s story comes in the form of an interactive experience by Tim Richardson and Nicola Formichetti called “Gaga Constellation”. It is currently running on a video wall, using Prysm technology, in window no. 2 on Barneys Madison Avenue up until January 2, 2012.
Starting today, fans and consumers can “tweet their wish into the constellation,” and watch on screen, as their tweets (edited by Nicola Formichetti) appear alongside Gaga within “Gaga Constellation”. The hashtag is #gagastars.
