After launching the short film series and unveiling the first two bottles (the Night & Day collection) in Paris in April, it is now time to complete the collection. Diet Coke and JPG have just officially unveiled the ad campaign and design for the third bottle in the Diet Coke by Jean Paul Gaultier series. ‘Tattoo’ showcases Jean Paul Gaultier’s passion for body art and dresses the bottle head-to-toe in iconic designs reminiscent of his past catwalk collections.
The campaign image was once again shot by Stéphane Sednaoui.
As a reminder, here is the Serial Designer short film starring Eleanor – the Diet Coke puppet inspiration for Tattoo.