Today marked the official launch of the new Cartier television commercial directed by award-winning multimedia artist, photographer and filmmaker Bruno Aveillan. Here is the absolutely breathtaking short film that the TV spots have been adapted from – possibly one of the most stunning pieces of brand content ever created. Described as “a journey between dream and reality”, this marks the first venture for Cartier into a cinematic epic focusing on its history, its values and inspiration, its artistic and universal scope. It has truly done the iconic brand justice.

Browse Timeline

• « azealia banks by terry richardson for t magazine
• » karl lagerfeld and alice dellal by karl for les inrockuptibles magazine