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Sia by Gregory Harris for Interview Magazine

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Best pop editorial in fucking ages. Nothing we haven’t seen before but the fact that this is Sia makes it all the more enigmatic and surreal. Kinda awesome. Thank you Interview Magazine, Sia and Gregory Harris for creating this world for just a moment. The interview itself? By Kristen Wiig of course – genius, especially the parts about her views on fame and creativity. Cannot wait for the film that Sia has been working on. Such an incredible mind.

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In Bed with The New York EDITION

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London’s EDITION has fast become a landmark of culture, celebrity, fashion, luxury, cocktails and fine dining. It is now New York’s turn.

May 2015 will see the launch of The New York EDITION located in the Flatiron district directly across from the iconic Madison Square Park. Formerly the Met Life Tower, seeing a nouveau fusion of the landmark’s original Beaux-Arts architecture with rich interior details and a modern-day sensibilities. It come a Jason Atherton restaurant, 273 rooms, and several bars- a new luxury for a new generation.

For more info, stay tuned here. In the meantime, about is a preview of the bedrooms.






BBHMM

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Last night the actually amazing and breathtaking eyebrows on fleek artwork for Rihanna’s new #R8 single #BBHMM Bitch Better Have My Money arrived. This morning (i.e. two minutes ago at the time of writing this) the track was teased (intro and outro) via a partnership with Dubsmash. A smart partnership, it’s a pretty meme-worthy title of a track and what better way to maximise this traction than via the most ghetto app available.

The track itself sounds like the ratchet pop smash that we have all been waiting for. Stay tuned for the full track. In the meantime…”mu-lala”.






Pepsi’s Immersive Experience: The Cherry Rooms

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Last night saw the launch of one of the most genius experiential campaigns from a soda brand that I have witnessed in a while. Pepsi teamed up with The Robin Collective to create an immersive experience in East London to celebrate the launch of Pepsi Max Cherry (which is ridiculously delicious).

The experience (which I heavily documented on Snapchat: nikthakkar and Instagram) included a mini gastronomical adventure with edible trees, a cherry rainforest requiring full protective garb (something straight out of Breaking Bad), a cherry canon and more. Full details under the cut and a short art film I created for Instagram above.

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Introducing HONOR

Launching a music career in 2015 often has to come with a buzz story, no matter how good the product is. HONOR is the perfect example. Her track Never Off – which is available for free download today holds sonic comparisons The XX – dreamy indie vocals with electronic production dubbed “Dream Pop”.

The backstory itself? A lost USB stick containing HONOR’s demos was found by YouTube superstar Luke Cutforth, AKA ‘LukeIsNotSexy’ on a train who then created an online campaign to get the content back to its owner. Frigyes Karinthy’ ‘Six Degrees of Separation’ brought to life.

Today HONOR was signed to Spaceship Management, a music management outfit based in Italy, best known for their work with hit makers Benny Benassi, The Bloody Beetroots, Crookers and Alex Gaudino.

Click here for a free download of Honor’s debut song ‘Never Off’, and follow HONOR on SoundCloud.

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