Freshways Managing Director Bali Nijjar said, “Milk supplies have reached record levels” and the company is prepared for “worst-case scenarios.”

The revelation has drawn sharp criticism from animal rights advocates. Libby Peppiatt, CEO of The Vegan Society, described the situation as a “scandal that shows just how wasteful and cruel our food system has become.” She explained that cows are pushed to produce milk in volumes far beyond what nature intended, only for much of it to be discarded.

Data from the Agriculture and Horticulture Development Board shows milk production has risen by 6% compared to last year. Oversupply has already forced Freshways and major dairy brands like ARLA and Mueller to cut prices, with the farmgate price – the amount farmers receive for milk – falling to around 35p per litre, more than 10p lower than last year.

Ms Peppiatt argues that the solution is not to keep cutting prices while continuing unsustainable production. “The answer is to stop drinking cows’ milk. It is produced by cows for their calves, not humans,” she said. Plant-based alternatives, she notes, offer not only ethical advantages but also health benefits, providing calcium, vitamins, and protein, with lower saturated fat, cholesterol, and sugar levels.

The environmental impact is also stark. Plant-based milks generally produce less than a third of the greenhouse gas emissions associated with dairy, highlighting another dimension of the industry’s waste.

Beyond environmental concerns, the issue raises profound questions about our relationship with animals. “This is a scandalous waste in so many ways,” Ms Peppiatt said, “but fundamentally it reflects a deeper disregard for the consciousness and lives of farmed animals.” She described how cows are forcibly impregnated, separated from their calves, and ultimately slaughtered when their productivity declines – all while their milk is poured down the drain.

The incident, she emphasizes, should serve as a wake-up call for consumers. Ethical, healthier, and environmentally sustainable alternatives exist. Choosing plant-based milks is one tangible way to reduce cruelty, lower our carbon footprint, and recognize the intrinsic value of animal lives.

As awareness of animal consciousness grows, so too does the responsibility to make choices that align with compassion and sustainability. Milk waste is more than an economic problem – it is a reminder of the hidden costs of a system built on exploitation.

In the dairy industry, the reality for cows is harsh. Cows are repeatedly impregnated to keep producing milk, and their calves are taken from them within hours of birth. Male calves are often sold for veal or raised in cramped conditions before slaughter, while females are trapped in the same cycle of forced pregnancies and milking. As their bodies wear down from years of constant production, they are considered “spent” and sent to slaughterhouses, their lives ending not in comfort but in industrial processing lines. Every drop of milk wasted is a reminder that these sentient beings are treated as commodities, their consciousness and suffering ignored for profit.

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When a non-vegan edits a vegan there is almost always an unconscious suppression agenda, and for that reason I had to stop being click bait for outlets and people that didn’t take the movement seriously, and instead share on my own channels and be an activist in my own way within my community. Safe to say I have learnt a lot, and refined my approach resulting in 100s if not thousands of people effectively drawing the hard line on violent consumption of animal products and I am grateful for that.

Fast forward a couple of years and I have been building a relationship with The Vegan Society (founded in 1944), so it was a no-brainer when they asked me to be part of the new optimistic and informative Future Normal campaign featuring some thought leaders in the consciousness space.

You can experience the campaign at: www.futurenormal.org.uk which features NEO 10Y, VOX SLY, Jay Brave and more discussing a range of topics from love to speciesism, world peace to kindness, compassion to oppression, lightbulb moments to consciousness. It’s a beautifully curated and created campaign produced by UP.

Here’s to opening some minds and hearts. With love, NEO 10Y

NEO 10Y for The Vegan Society / Nik Thakkar for The Vegan Society

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