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Artwork + Tracklist: Lorde – Pure Heroine LP

Artwork + Tracklist: Lorde – Pure Heroine LP

Published August 12, 2013

The second coming future Illuminati royalty (REFERENCE) has unveiled not only the title of her debut album, but the release date, tracklist (under the cut) and artwork (which speaks volumes about the direction of the artist). If one is unfamiliar with Lorde, then now is your chance to prove to the world that you have taste (exceptional taste). Listen to The Love Club EP, watch the videos for Royals and Tennis Court and immerse yourself in an alt pop world where everything is beautifully crafted and poetic. Pure Heroine drops on 30 September in America and 28 October in the UK (yes, her label is being basic by staggering the two – apparently in their world, the internet doesn’t exist).

Don’t you think that it’s boring how people talk?

lorde pure heroine

Continue reading Artwork + Tracklist: Lorde – Pure Heroine LP

Music Video: Lorde – Tennis Court (+ The Love Club EP)

Music Video: Lorde – Tennis Court (+ The Love Club EP)

Published June 30, 2013

Granted that I posted this video six days ago on the KARL IS MY UNKLE Facebook page, the fact that I have spent every day since then listening to the track incessantly meant that it clearly warrants and deserves its own post.

Here is the video for Tennis Court from New Zealand native, Lorde (birth name: Ella Yelich-O’Connor). With understandable comparisons to Lana, Sky, Grimes, Regina Spektor and Marina, which is only ever a compliment in my eyes, the track has this narrative and compelling darkness lyrically which has been brought to life in the subtlest of ways – with a single shot video to which she doesn’t lip-synch. Instead, it all comes through in her eyes. As with any artist listening to their own art, the reaction and emotion evoked even with a camera on their face is truer than any staged reaction or high budget video.

Lorde is sixteen and already a household name in New Zealand. Universal has been backing her since she was 12 resulting in four years of strategy behind a product and artist that has the potential to be huge. You can also stream Lorde’s debut EP, The Love Club under the cut. Lorde’s debut album is set for release in September.

Continue reading Music Video: Lorde – Tennis Court (+ The Love Club EP)