SS13 Archives - KIMU

Dr. Martens #FIRSTANDFOREVER SS13 with Ash Stymest

admin — Fri, 01 Mar 2013 13:13:07 +0000

Possibly one of the finest cult campaigns in history, Dr. Martens’ #FIRSTANDFOREVER makes its return today with a shorT film connected to ‘tribe’. Originally launched in 2011, with a campaign featuring Agyness Deyn and Ash Stymest, #FIRSTANDFOREVER inspired countless Tweets, Instagram updates and touched people around the world with stories of first love, first experiences and simply the first time you did something and truly lived for that moment. Reaping in awards, including a prestigious ‘Most Innovative Marketing Campaign’ from WGSN at the Global Fashion Awards in 2012, it is only apt that #FIRSTANDFORVER should live on.

So what is a ‘tribe’? According to Dr/ Martens, “tribes are not just premised solely on style, but also by substance. A shared attitude, a spirit, an instinct.” The SS13 campaign was shot by Gavin Watson, featuring Ash Stymest, Adwoa Aboah, Todd Taylor and Susannah Ligouri on the streets of Manchester, with the short film directed by Fred & Nick from Pulse Films.

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Charlie Le Mindu: Metal Queen – SS13 Collection Film

admin — Mon, 25 Feb 2013 16:47:20 +0000

Featuring music by Kap Bambino, styled by industry icon Anna Trevelyan and directed by Thomas Guerrin and Pierre Moules, here is the SS13 collection film from haute coiffeur Charlie Le Mindu featuring a phenomenal guest appearance by the one and only Andre J.

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Preview: J.W. Anderson for Topshop SS13

admin — Mon, 04 Feb 2013 16:23:57 +0000

Available in store from 15 February, here is a preview of J.W. Anderson’s second collection for Topshop. Following a Versace Versus collaboration announcement (image under the cut) in November last year and a breathtaking androgynous show at London Collections Men that delivered front page fashion news around the world, the new SS13 Topshop collaboration collection has a clear J.W. Anderson aesthetic but is definitely more avant garde and minimalist than the cuter collection for AW12. Jonathan notes that the collection is more about youth culture and the evolution of the girl-of-today. It’s basically very Grimes.

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Lanvin SS13 Campaign Film Featuring Alber Elbaz dialling in via …Skype

admin — Fri, 01 Feb 2013 14:21:26 +0000

Lanvin has by all means been pushing boundaries with its recent campaigns – Pitbull dance videos, real life models and now for SS13 with Alber Elbaz dialing into the actual campaign film via Skype. It’s kinda strange and yes will have some level of viral potential, but feels odd at first view more than anything else.

However, once you get the back story, it is slightly more charming. Lanvin’s creative director couldn’t attend the Steven Meisel shoot in person due to Hurricane Sandy, so the brand incorporated his feedback into the video. His one liners are priceless.

The campaign features Karlie Kloss, Saskia de Brauw and Daria Strokous with creative direction by House + Holme’s Ronnie Cooke Newhouse and Stephen Wolstenholme. Campaign images under the cut.

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raf simons SS13 by pierre debusschere

admin — Sun, 06 Jan 2013 17:25:42 +0000

The SS13 campaign film and images from Raf Simons have landed. Featuring Andrew Westermann and Matthieu Gregoire with photography and art direction by Pierre Debusschere.

The short film features some great Nirvana audio interview excerpts, the band that formed part of the inspiration behind the collection. Raf looked at Nirvana and the grunge scene (flower dresses, oversized style) as a source of inspiration but didn’t want to create a grunge collection or claim grunge for SS13, but simply nod to it. The video was produced by 245 FOREST.

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jean paul gaultier SS13: 80s icons revisted with ginta lapina as madonna

admin — Sat, 05 Jan 2013 16:40:11 +0000

Every outlet that posts the Jean Paul Gaultier SS13 campaign images is going to “live and breath for” Ginta Lapina as Madonna, Hannelore Knuts as Bowie, Jeneil Williams as Grace Jones & Maria Kashleva as Boy George – and they have EVERY right to. The perfect cast was shot by Sebastian Kim and is completely in line with the SS13 show in Paris last season where Gaultier not only stole the show, delivered on publicity but beneath the theatrics was one of the icon’s finest ready-to-wear collections to date. Watch the show under the cut.

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versace SS13 campaign by mert & marcus starring kate moss, daria werbowy and joan smalls

admin — Fri, 21 Dec 2012 19:04:34 +0000

Living and breathing for the new Versace SS13 campaign by Mert & Marcus starring none other than Kate Moss alongside Daria Werbowy and Joan Smalls. Iconic to say the least.

Donatella Versace says, “To have three glamorous and iconic women like Kate, Daria and Joan in one campaign is not an easy feat. Mert and Marcus really outdid themselves, each image is composed like a work of art.”

The campaign also features Edward Wilding, Kacey Carrig and Veit Couturier and was styled by Melanie Ward (women) and David Bradshaw (men) with art direction by Giovanni Bianco.

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sorapol SS13 campaign by perou featuring luke worrall

admin — Mon, 03 Dec 2012 00:29:16 +0000

Under the creative direction of style icon Daniel Lismore, here are the campaign images for the SS13 collection of rapidly growing brand SORAPOL. It’s origins may be cult, club scene, underground and off-schedule, however the level of credibility that the avant garde label deserves is highly underrated. The quality of the SS13 campaign foreshadows the direction that the brand is taking. AW13 and beyond will see the intricacies of design and art of the label heroed more than ever.

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SORAPOL SS13 captured by kyle ross

admin — Mon, 22 Oct 2012 10:18:20 +0000

One of London’s hottest new breakthrough fashion and lifestyle photographers Kyle Ross captured cult couture fashion brand SORAPOL’s SS13 show ‘Euphoria’ that took place in an underground Soho car park this week.

The line, founded by designer Sorapol Chawaphatnakul and creative director Daniel Lismore, has since become quite the cult phenomenon with high profile fans including Azealia Banks.

Show credits include hats by Jordan Gene Bowen and net fabric masks by Achraf Amiri. Check out more of Kyle’s work on his tumblr and site.

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fashion film: belle sauvage SS13 directed by chris neuman + unveiling the belle sauvage special edition mercedes benz a-class design

admin — Sun, 14 Oct 2012 19:10:55 +0000

As part of its ongoing brand alignment with fashion, Mercedes Benz has commissioned London-Luxembourg label Belle Sauvage (Christian Neuman and Virginia Ferreira) to design a special edition A-Class with one of their prints. Here is the somewhat psychedelic/abstract fashion film to accompany the SS13 collection and unveil the car design. The clip is directed by Chris Neuman.

The exterior design of the special edition A-Class features a bold and ultra-intricate signature artwork by Belle Sauvage, which is also the star print of their new Spring Summer 2013 luxury ready-to-wear collection.

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