Shades of Cool is the most hypnotising video Lana Del Rey has ever made. The video stars tattoo artist Mark Mahoney, once again reprising his role as the older lover from West Coast – which begs to ask whether ULTRAVIOLENCE will be one long story, as it really does work that way as an album and can do as a film. The video was directed by Jake Nava and there are the most priceless and sexiest Lana moments ever created visually. Ever. Like this GIF…is everything.

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