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From Coco De Mer and Walter Campbell (the writer of ‘Under the Skin’) comes ‘X’ – an artistic sex-laden video commentary/short film co-created with directors and photographers including Rankin, Vicky Lawton, David Allain, Damien Fry & Joe Hunt, Trisha Ward and Bronwyn Parker-Rhodes.

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Photographed by the legendary Rankin, ultra-chic Equinox Gyms has launched its new campaign ‘Equinox Made Me Do It’ canvassing and covering all bases. Some highlights in the video below with more content rolling out on Equinox social media channels.

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Rankin shot the models naked, printed the images, and sketches of the clothing designs were subsequently overlaid. The images are accompanied by more traditional versions of each look. It’s genius and visually incredible. The menswear campaign stars Harvey Newton-Haydon at Next.

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Below are two shots of Iggy, with a preview of the music video for the incredible Buck 65-esque song Slo (from the Trap Gold mixtape) that she filmed with Rankin for the issue plus a Q&A that touches upon being from Australia, her relationship with Rita Ora and more.

Iggy is also currently guest blogging on Hunger TV this week, so make sure you check it out here.

https://vimeo.com/63159616

On her name…

“Iggy was my dog; he was named after Iggy Pop and Azalea is the street where I grew up; together they have the right amount of syllables to make the perfect name.”

On people’s surprise reaction to being a ‘white blonde Aussie rapper’…

“I think stupid people are surprised that I’m Australian. It’s a small-minded; we live in a global community, but I suppose some people still are small-minded’

On how rap music was an escapism from as early as age 12…

“I liked Missy Elliott, Outkast, Ludacris and Tupac, of course. But also I really liked people who were these caricatures, larger-than-life characters, who had crazy visuals.”

“I never felt I fitted in, so I liked seeing characters who didn’t necessarily fit in their environment. And those were the kind of artist I was drawn to”

On being friends with fellow Hunger cover star Rita Ora in a male dominated (hip-hop) industry…

“I’m friends with a lot of boys – being in the music industry as a rapper it’s all men – but I really like my friendship with Rita, because she’s a girl, and it’s just a different vibe from being stuck with boys all the time. It’s so masculine; it’s difficult. It’s a nice welcome break to be able to paint your nail, and order desserts in hotel rooms”

On having creative control in a male dominated (hip-hop) industry…

“They say I’m insane because I need to have so much creative control. They say I’m unmanageable, but I’m not. I just know what I like. I’m obsessed with it. If you can’t control it, that’s like having somebody else paint your pictures. How could you do that? I never could.”
The strangest tweet she has ever received…

“People tweet me insane stuff all the time. The creepiest tweet I was sent was someone saying they wanted to rub me and Rita Ora in mayonnaise and do a body slide across is. I thought that was kind of weird!”

The post Exclusive: Iggy Azalea by Rankin for The Hunger Magazine Issue 4 appeared first on KIMU.

I remember sitting down with Rankin at the WGSN Awards in November and having various conversation on email with him about who would work for the multiple female music cover stars and the final selection is definitely the perfect balance of breakthrough fashion-forward pop starlets and mainstream buzz drivers – it’s also good to see Rankin shooting the covers for this issue as full body shots truly doing the fashion justice.

Issue four hits news stands on 4th April.

The post Covers: Grimes, Iggy Azalea and Rita Ora by Rankin for The Hunger Issue 4 appeared first on KIMU.

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The campaign film was directed by Elliott Morgan and Katia Ganfield with images by Elliott. A huge thank you to Samsung Electronics UK and Sanderson London for supporting the film which just premiered on Rankin’s Hunger TV! Check out some of the images below with the full set on The Hunger.

The cast includes fifteen of London’s breakthrough creative influencers from design to art and music to fashion – stylist and DJ Alexis Knox, emerging Scandinavian pop artist Anna Wihlke, models Ben Cracknell and Charlie Isherwood, fashion bloggers and street style icons Ella Catliff (La Petite Anglaise) and Shini Park (Park & Cube), BBC Radio 1 DJ Jen Long, performance artist and muse Leah Debrincat, singer-songwriters Natt Weller, Kash and Rod Thomas (Bright Light Bright Light), DJ and fashion muse Munroe Bergdorf, stylists Oliver Vaughn and Sabina Emrit, and me…

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