After six months of having worked on this project, it gives me great pleasure to FINALLY unveil Diet Coke’s exciting partnership with the one and only Jean Paul Gaultier. The brand has appointed Gaultier as the new Creative Director across a series of projects this year including an incredible limited edition collection of bottles and cans (to be unveiled next month). JPG will also be developing online content, retail concepts and ad campaigns shot by Stéphane Sednaoui, across Europe.
To celebrate the launch, Gaultier stars in three short films produced by Wolkoff Arnodin “The Night & Day Serial Designer”, where Gaultier takes on a different role, from a therapist to a journalist and even a private detective. Each film heroes one of the Diet Coke puppets and brings to life their personality in a humorous way. You also get to see Jean Paul Gaultier play dress up – as you’ve never seen him before.
We just launched the first film with the second and third set to follow on youtube.com/DietCoke on Friday and Saturday, so stay tuned to this post for all three parts of the series. Full details on the films under the cut.
