“I’m a very lonely person, I think it’s because I am rich…” A brilliant fashion film directed by Roman Polanski and starring Helena Bonham Carter…
You are viewing the prada tag archive.
prada + francesco vezzoli: the 24-hour pop-up museum in paris
Published January 23, 2012Tomorrow will see the launch of a rather unique concept from Prada – a pop up museum in Paris that lasts just 24 hours (open to the public on Wednesday). From an investment and ROI perspective, it is a pretty bold move to invest in such a grandiose concept for such a short period of time, but there you go…
The museum is designed by Milan-based artist Francesco Vezzoli and goes live on Tuesday 24th January based in the historic Palais d’Iéna. It is set to be split into three contrasting sections, designed to represent different types of museum space; historic, contemporary and forgotten. Through this, Vezzoli will highlight his personal tribute to the eternal allure of femininity through interpretations of classical sculptures that make reference to contemporary divas (Natalie Portman, Michelle Williams, Courtney Love, Eva Mendes and more).
The digital creative of the campaign includes a micro-site/Facebook app (www.24hoursmuseum.com) where fans can have their portrait created in the Vezzoli vein which is subsequently open to sharing and then featured on the homepage of the website. As another social element of the campaign, Vezzoli will conduct a Twitter interview with a celebrity that is “even bigger than Lady Gaga” (who he has already worked with – see below). That is a pretty tough role to fill, but I guess we will have to wait and see. Stay tuned to the Facebook page for any announcements. The exhibition catalogue will be available to download from the site from Wednesday.
Continue reading prada + francesco vezzoli: the 24-hour pop-up museum in paris
masters of style: celebrating the stories behind italian fashion
Published June 28, 2011This summer, grazie a Peroni Nastro Azzurro (pioneers in Italian cultural collaborations) – to tie in with the 150th anniversary of Italy as a unified…
Continue reading masters of style: celebrating the stories behind italian fashion