In just over ten days time, I will be in Paris for the launch of Karl Lagerfeld’s exclusive collaboration with shu uemura. In the same vein as Karl Lagerfeld for Diet Coke, the foundations of the shu uemura partnership are based on true authenticity. Not only has Karl been using Shu Uemura products (“they have the best colours”) to sketch (see below) for the last two decades, the designer was friends with the late makeup expert for 20 years.
Here is the teaser video for the new line, which introduces “Mon Shu Girl” – the chic anime character blending “Japanese pop with European chic”. The collection launches exclusively at Selfridges from November. Preview the collection under the cut.
Continue reading introducing mon shu girl: karl lagerfeld’s anime creation for shu uemura