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prada + francesco vezzoli: the 24-hour pop-up museum in paris

Published January 23, 2012

Tomorrow will see the launch of a rather unique concept from Prada – a pop up museum in Paris that lasts just 24 hours (open to the public on Wednesday). From an investment and ROI perspective, it is a pretty bold move to invest in such a grandiose concept for such a short period of time, but there you go…

The museum is designed by Milan-based artist Francesco Vezzoli and goes live on Tuesday 24th January based in the historic Palais d’Iéna. It is set to be split into three contrasting sections, designed to represent different types of museum space; historic, contemporary and forgotten. Through this, Vezzoli will highlight his personal tribute to the eternal allure of femininity through interpretations of classical sculptures that make reference to contemporary divas (Natalie Portman, Michelle Williams, Courtney Love, Eva Mendes and more).

The digital creative of the campaign includes a micro-site/Facebook app (www.24hoursmuseum.com) where fans can have their portrait created in the Vezzoli vein which is subsequently open to sharing and then featured on the homepage of the website. As another social element of the campaign, Vezzoli will conduct a Twitter interview with a celebrity that is “even bigger than Lady Gaga” (who he has already worked with – see below). That is a pretty tough role to fill, but I guess we will have to wait and see. Stay tuned to the Facebook page for any announcements. The exhibition catalogue will be available to download from the site from Wednesday.

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magic at david lynch’s silencio: paris ft. the works of george méliès

Published November 25, 2011

Most of you will probably know that a couple of months ago, David Lynch curated/designed/opened a venue in Paris called Silencio. The concept is literally beyond – it is inspired by the Club Silencio in Mulholland Drive dubbed as a “nightclub-cum-salon-cum-laboratory of the weird”. The curiosity salon (hosted four times a year) allows a selection of artists from different genres and themes takes over the club and provide installations, performances etc.

From the 6th to 11th December 2011, The Salon of Magical curiosity curated by Marie Audran with Olivier Pilz is set to launch and will feature various installations, a photo exhibition by Thomas Devaux, performances (Laurent Beretta, Sucre d’Orge, Raphaëlle Boitel, La Compagnie 14: 20), cinema showings around the theme of magic, stage performances, human levitation and short films by the incredible Georges Méliès – you can view his film A Trip to the Moon / Le Voyage dans la lune – 1902 below. Méliès has recently had an invigoration of pop culture fame due to Scorcese’s latest film Hugo which is based on the filmmaker’s true story.

Image below of Laurent Beretta from the “Magie Nouvelle” movement (via Paris Daily Photo).

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