There are few artists that can drop a track on New Years Eve with minimal social media and still create a massive storm. I mean, I saw minimal but then again Kanye had the support of Kim’s 23.2 million and various other influencers including Theophilius, Virgil and the photographers behind the new artwork – Inez & Vinoodh – not to mention the fact that the buzz track is a collaboration with the iconic Paul McCartney. Ok so basically this was an all guns blazing promo tactic to announce that 2015 is indeed going to see the return of Yeezy.
The track is called “Only One” and features McCartney on keys. It’s very 808s and Heartbreak rather than Yeezus, which is fine considering it channels Donda – Kanye’s late mother in an ode to North West/Nori. It’s beautiful. This is technically the first publicly available recording from what has become a prolific musical collaboration between these two legendary artists, so there is more to come. When everyone else is slapping Iggy on a track, Kanye would tap up a Beatle.
Enjoy the track at kanyewest.com and via iTunes.