Instead of beauty, branding.
Isaiah 3:24
The world’s reaction to Vin Los is that of a shared and immediate sentiment of instant fascination. An innate need to understand the psyche of anyone who turns their body into a creative canvas is natural. The appeal of the traditional tattooed male, on varying scales, from the extremities of Zombie Boy Rick Genest to the more subtle increase in presence of male models with ink on luxury brand runways isn’t something that is necessarily dying down. Body art as a trend now has unquestionable longevity, but this evolution is moving towards a clear sentiment and purpose-led statement of creativity.
When I first saw Vin Los, I immediately wanted to understand his backstory and ambition for what had taken him to this point. With this in mind, we created a special project for in collaboration with my dark matter menswear brand Ada + Nik and Canadian photographer Naskademini to bring to life a set of portraits based around the quote from Isaiah 3:24 which references the future of humanity, “Instead of beauty, branding.”
Vin and I discussed modern day iconography, his creative inspirations and ambitions to change societal perceptions. Full interview under the cut.
