Also, I wasn’t expecting to enjoy Iggy Azalea’s comeback, but from a music industry perspective it’s proving against the odds with a really subtle approach to significantly more pop direction. Team arrived today accompanied by a dance video which is beautifully constructed with a really diverse cast of insanely talented dancers. I still don’t agree with her attitude a lot of the time, but this is a legit pop track and she’s delivering her signature rapping and JLo/Gwen-esque singing for the chorus which previously would have been given to someone else like Charli XCX or MO which makes sense considering the message of the song is “I got me” in line with Digital Distortion being her response to well, everything. The track features twelve writing credits including Bebe Rexha (super star) and Lil Wayne.

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Directed by Nabil, the video for the most aggressive and uniquely raw song from Travis Scott’s album Rodeo now has an accompanying video – that couldn’t be anymore perfect. Featuring Kanye West in a role that sees him in his element – and also head to toe in Yeezy Season 2 of course. Shot just outside Paris in the woods with a castle during showroom season, the beautiful minimalism and minor VFX really bring the concept to life. Definitely a cultural highlight this week. Oh and if you’re wondering? The masked man is Mos Def. Legit.

In other Yeezy related news, Yeezy Season 1 with adidas has arrived in stores, everywhere and sold out in a fair few too. Some personal highlights from the collection below. www.adidas.com/kanye

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