I don’t want to spoil it with the one iconic GIF that is going to live on the internet forever (so it is under the cut). Here’s the video for Lana’s High By The Beach. It’s pretty as fuck and the moment is symbolic on so many levels. The video is directed by Jake Nava and produced by Ben Cooper who are frankly genius because the opening shot, the post-moment beauty shot and the ideals of the camera work and the looped sequences are beyond words. Congratulations guys.
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David Guetta for MUMM
Published December 3, 2014David Guetta has hands-down been one the of legitimate pioneers of commercial brand collaborations in music – Coca-Cola, the Doritos partnership with Rihanna and now his most luxury brand collaboration to date – and a perfect fit – MUMM House of Champagne.
The new found collaboration includes the debut of the song and music video for Guetta’s track Dangerous – taken from his upcoming sixth studio album, Listen – with vocals by Sam Martin.
In the Formula One™ themed short film/music video (MUMM is a F1 sponsor), directed by genius Jonas Akerlund (Hold It Against Me, Paparazzi, Telephone and various film projects including Define Beauty with Shaun Ross) David Guetta debuts his acting skills alongside James Purefoy (playing the rival driver). It features cameos from Romain Grosjean and at the end of the race we see the podium moment celebrated with the iconic MUMM Formula One™ Jeroboam.
An additional experiential element for the video includes the world’s first double screen experience with a music video allowing you to use your mobile phone to interact with the video in a unique, revolutionary way. By entering a code into the phone, a connection is made with the laptop playing the music video. This instantly unlocks a new piece of video content from the track made especially for two screens. The experience is further enriched by allowing you to place their phone on several ‘hot’ spots over the screen to discover and unveil several interactive features between the two screens. Highlights include Guetta calling you, walking on and off screen, oh and the rather incredible finale. It’s a completely genius piece of innovation, congrats MUMM. Instructions under the cut.
Arca – Thievery by Jesse Kanda
Published October 28, 2014Cultural re-approrpation at its finest. Directed by Jesse Kanda, here is the brilliantly intelligent societal commentary video produced as a 3D render for Kanye, FKA…
Music Video: Monument by Röyksopp and Robyn
Published August 14, 2014It was the first track teased from the collaboration mini album and now Röyksopp and Robyn’s Monument finally has a video. Directed by Max Vitali…
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Heavy Metal And Reflective by Azealia Banks
Published August 5, 2014Directed by Rob Soucy and Nick Ace comes the “comeback” video for Azealia Banks. Here’s Heavy Metal And Reflective. Free from Interscope and back on…
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