At London Collections: Men, myself and my design partner Ada Zanditon unveiled Ada + Nik SS16: SYN (for our tech-advanced dark-matter menswear brand) through an Immersive Experience – a pop up world of Ada + Nik – in an exclusive gallery space in the heart of London’s West End (the British Fashion Council’s new home for Fashion Week).
SYN, meaning “co-” or “with” in Greek – symbolic of the Ada + Nik plus sign (emoji: +) was prevalent throughout every element of the creative journey for the duo for SS16, bringing to life the attitude of how we move forward through positive co-existence.
Runway images via GQ and Vogue, also worth reading this piece on Style.com about our vision for the future.
