In a similar vein to his work with Diet Coke (it is his official drink of choice and a key element of The Karl Lagerfeld Diet), the partnership with shu uemura is rooted in genuine and legitimate history. For the past twenty years, Lagerfeld has been using shu uemura eyeshadows for his (now world famous) fashion sketches – across Fendi, Chanel, KARL and so on. In his words, “no other company has such beautiful colors”. Below is an exclusive image of KL’s sketch of ‘mon shu girl’ along with the behind the scenes video from the campaign shoot at 7L and the second short film in the anime series. The first can be seen here.

The collection is available from Selfridges from October 14, with more information on the products available at su-kl.com.

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Here is the teaser video for the new line, which introduces “Mon Shu Girl” – the chic anime character blending “Japanese pop with European chic”. The collection launches exclusively at Selfridges from November. Preview the collection under the cut.

The post introducing mon shu girl: karl lagerfeld’s anime creation for shu uemura appeared first on KIMU.