Establishing the mood with glitched ad-libs and a pounding beat, MMM opens They Want My Crown with a cerebral and philosophical edge as he shares the evocative prose, “All life matter, the life mattered, the brain splattered for the new world, handed out on a platter…”

We are immediately enthralled by the depth of MMM‘s lyricism, and his delivery which reminds us of early Nicki Minaj, Zebra Katz, and Lil Wayne. As for the message of the track, we learn that They Want My Crown serves as “a raw look at the weight of the crown.”

MMM tells us, “This track explores the pressure of leadership and the constant noise of competition in the city that never sleeps. It’s a civil matter, but the stakes are higher than ever.” This feels personal but also highly zeitgeist in the face of what we are going through as a collective in this shared reality.

There is no doubt that MMM“s delivery is full of charisma. It feels raw, authentic and powerful. We connect with the subversive energy that manifests, the Eastern vocalizations within the production add an almost eerie vibe to the piece.

The hook is captivating and the sub-bass is epic, thanks to producer Pulse. We could imagine the track locking into a plethora of sync placements, notably an episode of Euphoria on HBO, or a sequel to Blade. The switch-ups in MMM‘s flow are hypnotizing, and we vibe with subtle inflections and range of memorable phrases within his lyrical constructs that resonate long after the first listen.

Speaking on the release, MMM confesses, “People painted a picture about me based on lies and disrespected me, a.k.a. my crown, which lead to the creation of this song.” The artist from South Ozone Park adds, “A major influence for this was when I lived in Staten Island. I had a penthouse walk-up, and something I noticed about Staten, even in my own building, was how much they loved Donald Trump. It opened my eyes to a lot of political things and helped shape the image of me and my crown being harassed by haters who are really just jealous.”

MMM continues, “Another thing is the hook. I remember seeing Mike Pence once in a subway station, and I started thinking about his relationship with Donald Trump. I related that to myself. I felt like the whole disloyalty thing with Mike Pence was a jab at Trump and his crown, so I thought it would be cool to combine the two ideas without getting too political. Basically, I’m saying people like Mike Pence are always seen running.”

Needless to say, we are in awe, and have added They Want My Crown to our New Music Spotlight playlist and our TRIPPY playlists!

The post MMM taps into a subversive and philosophical energy with assertive single, They Want My Crown appeared first on KIMU.